The world is constantly changing, making vital for the companies to adapt to their environment through the implementation of marketing strategies perfectly suited to their profile.

Layún Strategies & Marketing, with more than three decades of experience in Marketing, Communication Strategy and Advertising, is your perfect ally in the process of maintaining the preference of your clients or promote your company in an environment filled with images and messages.

We invite you to know our service and product offer. Allow us to be the strategic ally for your company to exploit its full potential and by this, to increase your income, which is the main purpose of every commercial brand.

The world is constantly changing, making vital for the companies to adapt to their environment through the implementation of marketing strategies perfectly suited to their profile.

Layún Strategies & Marketing, with more than three decades of experience in Marketing, Communication Strategy and Advertising, is your perfect ally in the process of maintaining the preference of your clients or promote your company in an environment filled with images and messages.

We invite you to know our service and product offer. Allow us to be the strategic ally for your company to exploit its full potential and by this, to increase your income, which is the main purpose of every commercial brand.

EXPERIENCE

It is easy to say three decades. It is the time that a person needs to be born, to grow, to be educated, to make mistakes, to fix them, to fell fulfilled. Likewise, Layún Strategies & Marketing is the product of a long process of growth and improvement of its professional experience areas.

During all this time, we have developed once and again a wide range of activities related to marketing, communication and advertising. This incessant work, allows us to be one the most prestigious agencies in Mexico nowadays, offering a true 360 service for the brands that dare to go far and beyond.

Our clients are our best representatives. We invite you to know some of the brands that have given us their trust and the opportunity to develop successful strategies that brought great benefits to these companies.

EXPERIENCE

It is easy to say three decades. It is the time that a person needs to be born, to grow, to be educated, to make mistakes, to fix them, to fell fulfilled. Likewise, Layún Strategies & Marketing is the product of a long process of growth and improvement of its professional experience areas.

During all this time, we have developed once and again a wide range of activities related to marketing, communication and advertising. This incessant work, allows us to be one the most prestigious agencies in Mexico nowadays, offering a true 360 service for the brands that dare to go far and beyond.

Our clients are our best representatives. We invite you to know some of the brands that have given us their trust and the opportunity to develop successful strategies that brought great benefits to these companies.

hombre-sombrilla

SERVICES

MARKETING STRATEGY

We create, launch, project and highlight brands. From the design of a logo, to the establishment of successful strategies to make your brand a recognizable element in the market, achieve the fidelity of your clients and increase the value of your company and incomes.

ACTIVATIONS

When it is all about releasing a new product, or promoting and positioning a brand through the face-to-face contact with the costumers, we have the personnel, strategy and experience. We develop brand activations at places where your consumers converge and we impact directly with endurance remembrance throughout demonstrations and marketainment strategies.

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MEDIA PRODUCTION

Radio spots, commercial jingles, video production, animations, any kind of handout material. Everything you need for media production in one place. We can develop the entire media mix of your campaign.

DIGITAL MARKETING

We design smart web pages that look perfect on any kind of device and inform the real value of your company, and we go beyond. Your brand on the cyberspace counts with the support of a team professionalized in social networking, web content management and results monitoring to be where your clients are.

ESPECIAL EVENTS

We organize brand and promotion events, big or small. We adapt to any kind of thematic events. Place does not matter due to our national range. If you are thinking on hold an event, expo, meeting or opening, our experience will surprise you.

MARKET RESEARCH

If you are going to introduce a new brand, or venture with your product into a new territory, there are a lot of factors to consider. We perform studies to your target market, in order to reduce the commercial risk of investing in unknown ground. Get to know the profile of your market, define what your clients want, everything through the research tools that our agency offers.

MEDIA MANAGEMENT

From north to south, from east to west, we can promote your brand nationwide. Our alliances with mass media allow us to launch high scale national campaigns, or regionalize your offer to a specific market you decide to attack. Magazines, newspapers, TV, cinema, radio and billboards. An entire spectrum of media at your service.

DESIGNING

The foundation of every commercial image. Our designing department is full of experience and young talent. We have everything that is needed to capture ideas into graphic concepts of great quality that transmit accurately what we want to project to our target market. Logos, brochures, catalogues, packages, billboards and everything your company need to support the success of its campaign.

SERVICES

MARKETING STRATEGY

We create, launch, project and highlight brands. From the design of a logo, to the establishment of successful strategies to make your brand a recognizable element in the market, achieve the fidelity of your clients and increase the value of your company and incomes.

ACTIVATIONS

When it is all about releasing a new product, or promoting and positioning a brand through the face-to-face contact with the costumers, we have the personnel, strategy and experience. We develop brand activations at places where your consumers converge and we impact directly with endurance remembrance throughout demonstrations and marketainment strategies.

MEDIA PRODUCTION

Radio spots, commercial jingles, video production, animations, any kind of handout material. Everything you need for media production in one place. We can develop the entire media mix of your campaign.

DIGITAL MARKETING

We design smart web pages that look perfect on any kind of device and inform the real value of your company, and we go beyond. Your brand on the cyberspace counts with the support of a team professionalized in social networking, web content management and results monitoring to be where your clients are.

ESPECIAL EVENTS

We organize brand and promotion events, big or small. We adapt to any kind of thematic events. Place does not matter due to our national range. If you are thinking on hold an event, expo, meeting or opening, our experience will surprise you.

MARKET RESEARCH

If you are going to introduce a new brand, or venture with your product into a new territory, there are a lot of factors to consider. We perform studies to your target market, in order to reduce the commercial risk of investing in unknown ground. Get to know the profile of your market, define what your clients want, everything through the research tools that our agency offers.

MEDIA MANAGEMENT

From north to south, from east to west, we can promote your brand nationwide. Our alliances with mass media allow us to launch high scale national campaigns, or regionalize your offer to a specific market you decide to attack. Magazines, newspapers, TV, cinema, radio and billboards. An entire spectrum of media at your service.

DESIGNING

The foundation of every commercial image. Our designing department is full of experience and young talent. We have everything that is needed to capture ideas into graphic concepts of great quality that transmit accurately what we want to project to our target market. Logos, brochures, catalogues, packages, billboards and everything your company need to support the success of its campaign.

mano-cuadro
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CAMPAIGN: ART AND VALUE IN YOUR HANDS
DURATION: 2014-TO DATE
PLATFORM: ATL, ONLINE, SOCIAL MEDIA

lg-sasa-de-moneda

Increase of

%

in online
sales volume

Rise of

%

in sales compared
to previous month/year

Positioning
of this institution with

480 years

in Mexico

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CAMPAIGN: CONSUME USA RICE
PERIOD: 2000-TO DATE
PLATFORM: BTL

logo-usarice

Increase

in per capita consumption of rice
in our country

from 3.2 kg per capita

to 11.8 kg

Growth

in rice consumption of

%

We went from eating rice

1 time a week to eating

3 times a week

Program replicated

in other countries

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PROJECT: NATIONAL CAPITOL OF COFEE
COVERAGE: NATIONAL
PLATFORM: ATL AND ONLINE

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Market Positioning

Los Portales de Córdoba Coffee

The best coffee

of our country

Years of

tradition, flavor

and a broad range of products.

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CAMPAIGN: APASCO VISITS YOUR WORK
PERIOD: 1999-2009
PLATFORM: ATL, BTL, IM

apasco-log

Increase

in product preference

%

Brand’s presence

consolidation

in the Mexican South-east

Increase

in distributors
satisfaction

because of the
promotion

holcim
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CAMPAING: SAMSARA
DURATION: SPRING-SUMMER 2016
PLATFORM: ATL, ONLINE, SOCIAL MEDIA

logo-sando-blanco

Increase of

%

on sales

volume

Presence
Mexico, Guatemala
El Salvador and
Costa Rica

Annual participation

SAPICA

most important footwear expo

El Salvador and Costa Rica

Annual award

as a leading company

outside of the Jalisco-
Guanajuato footwear cluster

Certification

Mexican Shoes

Export Quality
Product

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logo-expo-consume-ver

Expo organized for

14 consecutive

years

Encouraging entrepreneurship

and auto-consumption inVeracruz

logo-usa-rice-convention

Operation, commercialization and

communication platform

management of the

Rice Industry

most important event

in the American continent

Miami, Florida

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logo-banobras

SUPPORT FOR MUNICIPAL DEVELOPMENT

Event that concentrates the most important services and products providers that more than 2,458 municipalities and representatives nationwide require in one single place, under the invitation of BANOBRAS, who is the facilitator of the resources needed to realize their municipal development projects.

This great event is an opportunity for the Mexican President to be in contact with most of the Municipal Mayors in Mexico and to reiterate the importance of municipalities as the first level of government and the democratic exercise of authority in our country.

Different editions took place in the estates of Veracruz, Puebla, Guerrero and Mexico City making national invitation and with the participation of more than 150 companies, achieving the assignation in every event of 1175 million pesos of resources designated for municipal public works.

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lupita-jhones

General coordination of the event
3 host cities in Veracruz
Lupita Jones
was crowned

Miss Universe

that year

logo-valet

Design and coordination of the event
National Invitation
for qualifying
Youth America Grand Prix
celebrated in New York
Awards scholarships to study
at the best Classic Ballet
academies in the world.

INTERNATIONAL
MARKETING

layun-nuevo-simple´s experience offers the ideal profile to introduce your brand to Mexico, working hand to hand with our Marketing Department and our bilingual Executives. If you are thinking on launching your products or services outside of Mexico, our relations with international contacts will be your allies in the process. Take the strength of your company beyond the limits of your country. We can help you.

INTERNATIONAL
MARKETING

layun-nuevo-simple´s experience offers the ideal profile to introduce your brand to Mexico, working hand to hand with our Marketing Department and our bilingual Executives. If you are thinking on launching your products or services outside of Mexico, our relations with international contacts will be your allies in the process. Take the strength of your company beyond the limits of your country. We can help you.

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clientes-letrero

For more than three decades of professional experiences we have developed almost 1,500 projects for more than 650 different brands including all kind of products, services, expos and conventions. This is just a little portion of all the companies whom we worked with recently, , creating commercial strategic projectsles.

usriceproducer
convention-rice
banobras
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log-sando
log-consume-veracruz
log-puertos
log-descamex
rovianda
log-convencion
log-alpesur
log-american-grand-prix
log-encuentro-empre
log-emp-q-roo
log-cas-moneda
log-hysa
log-ampi
lo-los-portales
log-h-bello
montosa
ado-log
log-holcim
log-schettino
log-sum-perfecta
pepsi-log
log-n-bellesa
log-moctezuma
log-parroquia
log-gas
log-ruta-monarca
log-imma
log-pemex
log-3m
log-ipab
log-entusmanos
leter-contactanos


Servicios asociados layún publicidad, s.c.
Av. 1 No. 2406-a ENTRE CALLES 24 Y 26 cOL.
SAN JOSÉ C.P. 94560 CÓRDOBA, VER. MÉXICO
(271) 712 72 55 · 712 16 62 ·714 13 66
01 800 7010 955

apasco-cuadrado-1


Servicios asociados layún publicidad, s.c.
Av. 1 No. 2406-a ENTRE CALLES 24 Y 26 cOL.
SAN JOSÉ C.P. 94560 CÓRDOBA, VER. MÉXICO
(271) 712 72 55 · 712 16 62 ·714 13 66
01 800 7010 955

apasco-cuadrado-2